By now, we have all either seen, been nominated, or actively participated in the ALS ice bucket challenge. We know that the money is going to a good cause, either to fund ALS research or help those who are affected by this awful disease. We know influential people who have had the disease such as Steven Hawking and Lou Gehrig. But how much do we know about the disease itself? Lets break it down into more bite sized pieces.
Description:
Amyotrophic Lateral Sclerosis (ALS) is a fatal neurodegenerative disease characterized by muscle weakness due to the breakdown and death of motor neurons (the cells that deliver signals from the brain to the muscles). This leads to loss of neuronal function and ultimately to paralysis. (Additional information can be found at the ALS website, www.alsa.org)

Cause:
The primary cause of necrosis (death) of the motor neurons is a phenomenon called excitotoxicity. Excitotoxicity in ALS, occurs when there is too much of a neurotransmitter called glutamate in the synapse (the junction between two nerve cells). This causes overstimulation of the cell, leading to problems with functional pathways further down the nerve cell. The primary receptor to glutamate that has been studied is called NMDAR. It is different than other receptors for glutamate because it requires co-agonists, or other substances in addition to glutamate, to trigger a response by NMDAR.

Current Treatment:
There is only one drug currently on the market that is used to treat ALS. The drug Riluzole acts by suppressing the release of glutamate and the receptors that respond to glutamate in the synapse. This method attempts to reduce the excitotoxicity that is caused by ALS in the synapse.
New Findings (co-agonists):
(Glycine/D-serine)
Both Glycine and D-serine are co-agonists which affect the NMDAR receptor. Glycine has been shown to promote the release of glutamate which can increase the risk of excitotoxicity in a neuron affected by ALS. On the other hand, high levels of D-serine have been linked with NMDA toxicity. This occurs because the over activation of NMDA causes a pathway that leads to cell death (ERK1/2-/p38)
(Zinc)
Zinc performs several important functions within the cell. A vast majority of zinc found in the body is tightly bound to zinc dependent enzymes. Missense mutations within these zinc dependent enzymes have been linked to 20-25% of ALS cases. It has been found that those zinc deficient enzymes can then lead to ALS.
(Polyamines)
Polyamines, such as spermine and spermidine, have been found to be allosteric modulators of the NMDAR receptor (they bind to the receptor in a site different that the normal active site and by doing so, change the shape and function of the receptor). It has been found that these polyamines enhance the activity of NMDAR, thus causing a pathway which leads to cell death. Unlike many other neurotransmitters, polyamines are found throughout the body and not just in the neurons. In patients with ALS, polyamines have been found in higher concentrations within red blood cells.

It is clear that there is no one cause ALS, and the pathways that lead to its symptoms are very complex and for the most part are not fully understood. Although fund raisers such as the ALS ice bucket challenge might seem trivial, they take steps toward finding an ultimate cure for the disease, and offer the families of those who are affected, with much needed support.
ALS – We Need to Care
I’m sure that in the past few months your news feed has been flooded with the Ice Bucket Challenge. It probably even got to the point where you couldn’t stand seeing it anymore, maybe even resent the whole concept. Why do you care about ALS, it hasn’t affected anyone you know….yet.
You’re probably right. According to the ALS Association, only about 30,000 people have ALS right now – that’s 2 in every 100,000. We all feel the need to support those causes that affect us, or that are mainstream, like Parkinson’s disease, breast cancer, leukemia, and whatever else that comes across the TV or our radio, but why not ALS. ALS doesn’t have that famous spokesperson like Michael J. Fox or Muhammad Ali. It doesn’t have billions of dollars funneled into research, and honestly, how does a bucket of ice help the cause?
I can’t answer those questions, but imagine this. You are completely tied up and your mouth is taped shut. You are in your house and some stranger is taking all your things, one by one. You know what is happening, but there is nothing you can do about it. That is ALS. Sufferers become a prisoner in their own body, fully aware of what is happening, but without the means to do anything about it.
There are so many ways that ALS occurs. The onset is not necessarily genetic, only 5-10% of cases are due to inheritance. Instead, your body mutates on you, changing a gene that then causes the most intense traffic jam of transmitters inside your brain and spinal cord. Research is difficult because once that mutation occurs there are so many different ways that ALS affects you, that stopping just one doesn’t fix the problem. Imagine the worst traffic jam in the largest city. All the cars don’t come from in same direction; they converge into one central location. Opening up one of the pathways does not ease the flow for a different route; in fact it may hinder it. This is what ALS does inside the nervous system, except there is no way to clear the overload.
Pharmaceutical companies have the difficult task of trying to develop drugs to alleviate this problem, only for them there are other problems as well. Our brains are very protected in our body. The ability for drugs to enter our brain is very, very limited. While this is great for a healthy brain, it makes the task virtually impossible for those that are affected. So far there has been one drug that has been able to extend the life for those affected with ALS for a whopping 5 months. Yup, that’s right, less than half a year.
So the next time you see an ICE bucket challenge show up on your news feed, don’t get upset or frustrated. Think of the two in every 100,000 that are trapped inside their own body, fully aware, but unable to let you know. Become the voice for those that don’t have a voice for themselves, and help become part of a cure.
Behind the Bucket: A mechanism behind ALS appears to be too much of a good thing
Before the ALS awareness social media frenzy, the term “ice bucket challenge” meant nothing more to me than the 5+ month reality of living in Minnesota, also known as winter. The ceremonious dumping of ice became a phenomenon of Facebook friends and celebrities alike, but many jumped on the ice bucket bandwagon without much thought to the disease behind it other than a donation. While the challenge spread awareness about ALS, many don’t actually know what happens in the disease. Let’s break the ice and break down ALS, shall we?
ALS stands for amyotrophic lateral sclerosis, an adult-onset neurodegenerative disease characterized by major motor neuron loss in the brain stem, spinal cord, and cerebral cortex. Motor neurons are nerve cells in the brain and spinal cord that send signals out to muscles, telling them when and how to move. As motor neurons degenerate and die in ALS, signals get sent at random, uncoordinated rates, and eventually no message is transmitted at all. When the signals are sent spastically, this causes muscle spasms, also referred to as fasciculations. When the motor neurons die, the muscles no longer receive signals telling them to move and they atrophy, or waste away. Defining characteristics of ALS are muscle weakness, spasms, and atrophy. The muscle atrophy gets progressively worse, and those affected have difficulties swallowing, chewing and speaking and eventually become paralyzed. The body withers away, but someone affected with ALS is painfully aware of losing motor functions and control, and within a few years, losing their life.

How are these messages sent and how does it go so wrong in ALS? Glutamate, a major excitatory neurotransmitter in the brain, is released and helps transmit a message from one motor neuron to another, eventually leading to muscle movement. It binds to two receptors, AMPA and NMDA. Glutamate is an important neurotransmitter that is also involved in many other important functions like learning and memory. When too much glutamate is present, it overexcites neurons and they die, a concept known as excitotoxicity. The article discussed in my Neurochemistry class at Concordia College focused on the role of NMDA receptors.
For many of you, the term “NMDA receptor” may provoke a similar reaction to that of the knights in Monty Python when confronted with the flesh-eating rabbit. Don’t fret; let’s use this castle theme to help explain the role of the NMDA receptor.

Think of a motor neuron as a castle and the NMDA receptor as the gate entrance. Glutamate is like a gatekeeper at the NMDA entrance; it is bound to the door and allows a certain amount of people in. The people represent calcium. As more people enter the castle, they create energy that excites the atmosphere inside the castle, and the excitement spreads. However, if there are too many gatekeepers at the entrance (too much glutamate), it becomes chaotic and they let too many people in the castle. The inside of the castle becomes overcrowded (too much calcium in the cell) and the energy turns from excitement to chaos, causing things to break in the castle. Eventually, the castle (motor neuron) is destroyed. In terms of ALS, massive amounts of motor neurons die in the spinal cord, causing motor deficits and eventually paralysis and death.
Unfortunately, the mechanisms behind motor neuron degeneration in ALS are not as simple as a castle analogy. NMDA is not the only receptor involved, and there are many other contributing factors to the progressive motor neuron loss. However, with more knowledge about receptors like NMDA and their role in the motor neuron death, we can more accurately target the mechanisms for treatment. Current treatments for ALS are limited but target the excessive amounts of glutamate (the gatekeepers in the castle example) in hopes of lowering glutamate levels and slowing the motor neuron degeneration. Though the general public cannot directly find the cure, we can support the cause by becoming educated on diseases like ALS in addition to supporting research funding.
Credits: The article discussed can be found here: http://www.sciencedirect.com/science/article/pii/S0925443912002736
Images used via Google search: ALS image from http://www.bestonlinemd.com/what-is-amyotrophic-lateral-sclerosis-or-als/
Monty Python image from: http://i.imgur.com/hJDbC6o.jpg?3
NMDA receptor image from: http://knowingneurons.com/2013/01/30/ltp-when-neurons-make-a-long-term-commitment/
**”Monty Python and the Holy Grail” is a British comedy and is not associated with ALS or its pathology**
The True ALS Challenge
The ALS Ice Bucket Challenge has flooded social media outlets in the last few months and created a buzz around this neurodegenerative disease. It has jumped to the forefront of charitable causes, overshadowing many big organizations like the American Cancer Society.
But how much do people really know about ALS? I have watched dozens of videos of friends who have dowsed themselves in frigid water and pledged to donate to the ALS foundation to contribute to the cause. However, if anyone asked me what ‘ALS’ stood for or the effects of the disease two weeks ago, I wouldn’t be able to answer. I had no idea that about 15 people are diagnosed every day with Amyotrophic Lateral Sclerosis. I also learned that ALS, commonly known as Lou Gehrig’s Disease, mainly affects Caucasian males between the ages of 40 and 70.[1] Also, the majority of cases occur because of sporadic gene mutations. The next diagnosis could easily be a parent, a professor, a coworker, or a neighbor.
This great act of charity has raised a lot of money quickly, but where is that money going? The true results of these awareness campaigns lie in research trials that eventually lead to potential drug treatments. ALS is a frightening disease that decreases muscle function until the lungs and heart stop functioning. All the while, the person maintains their cognitive abilities. Research focuses on finding ways to decrease the extent and rate of motor function loss associated with the disease.
The one drug treatment available for ALS, Riluzole, is an antiglutamatergic drug. It acts by inhibiting the voltage-gated ion channel NMDA and reduces release of the neurotransmitter glutamate. As promising as this is, the exact mechanism of action is unknown. In the review article, the role of the glutamate acting on the NMDA receptor is discussed in detail. The grounds for this research are founded by evidence of high levels of glutamate in the plasma and cerebral spinal fluid of ALS patients as well as the toxic role NMDA plays in leading to cell death. The research focuses on glutamate’s excitatory actions in the spinal cord.
Overexcitation of a cell by glutamate may lead to a number of pathways that lead to the same end result, cell death. One mechanism involves the endoplasmic reticulum (ER), the organelle responsible for modifying proteins into their functional form. Overactive NMDA receptors increase ER stress which depletes Ca2+ stores. Without proper balance of this ions ER cannot function properly which leads to improper folding of important proteins. This may have a connection to a common mutation in ALS patients found on the SOD-1 protein where it is not folded into its functional form.
Cell death from increased Ca2+ levels is more likely to occur when it is transported by over-active NMDA receptors than other receptor types. A similar toxic effect to ER stress is found in the mitochondria which produces reactive oxidative species during the oxidative production of ATP. These, along with numerous other pathways, link glutamate to the physiological effects of ALS. Because the only drug for ALS targets the glutamate-NMDA interaction and the contribution of NMDA in cell destruction, there is no denying its implications for possible drug treatments for the disease.
The real task is not completing the ALS Ice Bucket Challenge within 24 hours. It’s planting the seed of interest to the general public and pursuing that with ample research. If we use the Ice Bucket Challenge as a platform for discussion on this topic, then a wider audience may be reached and informed about this disease. I have discussed one area that is currently being examined for therapeutic purposes for ALS. I would like people to step away from the camera, and begin to dig deeper into the topic. To question where research is headed for ALS treatment. Without the ALS Ice Bucket Challenge as an attention grabber, I may not have had the opportunity to learn as much as I did and to share the most recent research. Continue to stay informed on the direction of research and keep on the lookout for the positive outcome of the ALS campaign in the future.
Link to article mentioned: http://www.sciencedirect.com/science/article/pii/S0925443912002736
I Challenge You to Learn About ALS and the Ice Buket Challenge
The neurodegenerative disease, amyotrophic lateral sclerosis (ALS), has been the center of YouTube videos and Facebook feeds for the past few months. It has been brought to focus by the Ice Bucket Challenge, which was created by Pete Frates, a victim of ALS. The challenge includes pouring ice water on oneself after being challenged. If you do not complete this challenge within twenty-four hours, the person is supposed to donate money to the ALS Association. Before we get into a brief view of the science behind ALS, here are some of my favorite Ice Bucket Challenge Videos.
Shay Carl Ice Bucket Challenge
Benedict Cumberbatch Ice Bucket Challenge
Before the Ice Bucket Challenge, most people knew ALS as Lou Gehrig’s Disease. I knew it as that and didn’t know much about the disease until the challenge and reading an article about ALS. Those with ALS have massive loss of motor neurons in the central nervous system, which includes the brain steam, spinal cord, and cerebral cortex. Symptoms include muscle weakness, muscle wasting, and muscle spasticity. These usually result in issues with breathing, swallowing, and speaking. Eventually, a person will lose the ability to control their body. Most ALS patients die within three to five years after diagnosis. While the disease can be inherited, it is usually sporadic.

The article that my neurochemistry class read described research focusing on possible causes of ALS. I will highlight three possible causes that were mentioned. The first is glutamate toxicity. This means that glutamate, a neurotransmitter, is exciting the receptor too much. This result is neurons like motor neurons being destroyed. Another possible cause is a mutation of the SOD1 gene. This SOD1 gene allows for the SOD1 protein to be made. Think of SOD1 as a police officer who protects cells from dangerous toxins. When the SOD1 gene is mutated, the protein can’t do its job properly. It starts to collect in the cell and can cause cells to destroy themselves. The last possible cause of ALS that I”ll mention is NMDAR activation. NMDAR are receptors on the cell. For these receptors to work properly, there are certain molecules that change or modulate these receptors that need to be present. Scientists have found that these modulators have been changed in ALS. This means NMDARs can’t work properly and result in possible cell death.
The main point of this article was to show that there are many factors that could play a role in the development of ALS and there’s plenty of research that still needs to be done. This leads me back to the Ice Bucket Challenge. By August, the challenge has raised over 100 million dollars. While this is amazing and shows the power that people have when they come together, the ALS Association’s spending has come into question. Is all this money going towards research? Sadly, no. Last year, they donated 28% of their funds to research. While some of the funds do go towards administrative and overhead costs, they also fund ALS public education and patient care services. I want to highlight that it is possible to donate to research only, and information can be found at their website. I hope that you have abetter understanding of ALS and what the Ice Bucket Challenge is doing.
Sources:
NMDA and ALS article
http://en.wikipedia.org/wiki/Amyotrophic_lateral_sclerosis
http://www.alsa.org/
CTE to ALS, a Deadly Path
ALS, the current neurological disease du jour, has been thrust into the minds of Americans via the now-infamous “Ice Bucket Challenge”. While the cause of this disease is not yet known, researchers have discovered many different players that may be involved. Neurotransmitter receptors, specifically AMPA and NMDA receptors are now being looked at for their participation in ALS. It is being hypothesized that an over-activation of these two receptors can lead to unnatural and damaging pathways in the neurons involved in motor activity. This explains the motor function lost in individuals with the debilitating disease.
Another hard-hitting neurological disease that only lately is beginning to be really talked about may be related to, or even a precursor of ALS. This condition is known as chronic traumatic encephalopathy, or CTE. CTE is a result of repeated damage to the brain, usually concussions, and involves changes in cognitive and behavioral functioning. Some researchers now believe that individuals with CTE are at a much higher risk to develop other neurological impairments, such as ALS.
Research of ALS and CTE are both in their infancy relative to many other human diseases. The little we do know about ALS shows that there is not one cause, but many different aspects of normal neurological functioning that can go wrong. While CTE does not always lead to ALS, and ALS is not only a result of CTE, there is a connection between the two ailments. The ALS “Ice Bucket Challenge” has brought much needed attention to the area of neurological diseases and what environmental aspects might lead to them. Does this mean that we have to pull every boy and girl out of all contact sports? I don’t believe a drastic reaction is necessary until further results are out, but parents need to seriously consider their children’s sports and what safety precautions should be carried out to ensure their long-term brain development and health.
ALS: More Than Just the Ice Bucket Challenge
In the last few months, the Ice Bucket Challenge has swept the nation with everyone from celebrities to your neighbor – and likely yourself too – completing this “challenge.” While the Ice Bucket Challenge has done an amazing job creating awareness and donations for this debilitating disease, few people truly understand what is happening for patients with ALS. Or why raising funds for research is so important.
ALS is a fatal neurodegenerative disease that stands for Amyotrophic Lateral Sclerosis – more commonly called Lou Gehrig’s disease. It involves the death of motor neurons in a person’s brain and spinal cord, which in turn causes muscle weakness, problems with speaking and breathing, and even paralysis. Because only the voluntary muscles are affected (like the muscles in your legs and arms), patients do not typically have problems with their heart or digestive system. But the inability to move and be “trapped in one’s body” can be devastating. Breathing, although usually involuntary, we can consciously control, meaning that it is also affected by ALS. Eventually, the patient requires a ventilator to breathe.
According to the ALS Association, every year in the United States 5,600 people are diagnosed with ALS, and at this very moment 30,000 people in the country suffer from the disease. After diagnosis, patients typically live for two to five years. Although ALS can be familial, this happens only 10% of the time. For the other 90%, onset of the disease is completely sporadic.
Currently, there is no cure for ALS and only one drug approved for treatment – riluzole – but it only extends the patient’s life by a few months. Why is it so difficult to develop treatments for this disease? The actual “cause” of ALS is unknown. It is believed to be caused by an overabundance of glutamate, an important neurotransmitter in the brain. This excess glutamate causes a particular receptor, called an NMDA receptor, to become hyperactive. When this NMDA receptor is active more than it should be, it results in too much calcium flowing into the nerve cells which eventually contributes to the death of the motor neuron. Until relatively recently, scientists believed that a different receptor, the AMPA receptor, was the main receptor involved with ALS. The brain and the many pathways of different neurotransmitters are very complicated, which only makes determining what is causing ALS more difficult. Mutations in a certain gene, called SOD1, could also have an effect on the development of ALS.
Why is this important? Because there are so many different pathways and possible reasons for the development of ALS in a person, it is essential that we conduct more research to help to discover and determine the best way to treat ALS. Ultimately, a cure for ALS could be found, but only with continual raising of awareness and donations. When the Ice Bucket Challenge craze has died down – as it eventually will – it is important that we do not forget about ALS. It is not a disease that gets a great deal of attention, but that does not mean it isn’t serious. It is a disease that progresses quickly and one that we need to remain aware of. Remember why you completed the Ice Bucket Challenge – not just for likes on Facebook, but to ultimately help the many people who struggle to walk, talk, and breathe as a result of ALS.
ALS Challenge: I Nominate You to Dump Memantine on Your Head?
Many of you have probably done the ALS ice bucket challenge and nominated your friends as a way to spread awareness for this disease. Well I’m proud to inform you that it worked, people are paying attention! So what exactly is ALS, what have we discovered about it, what in the world is memantine and why did I just nominate you to dump it on your head? ALS is a rather nasty disease that causes the destruction of neurons within the spine and parts of the brain. This destruction leads to muscle spasms and weakness that progresses to complete muscle paralysis and eventually death. So what is causing the destruction of neurons? It turns out too much glutamate within the nervous system is activating processes that create an influx of calcium into neurons causing the death of them. So remove all the glutamate and problem solved right? Wrong, we need glutamate for many aspects of regular neuron activity, so we need to find another method of controlling ALS. That’s where memantine comes into play. No I don’t want you to actually dump it on your head, it has a much more practical purpose. Pharmacological treatments use memantine as a low-affinity, non-competative NMDAR antagonist to combat neuron degeneration in ALS studies. That last sentence was a mouthful right? It also may have left you more confused than when we started. Well lets break this sentence down a little. NMDAR is a protein that is activated by glutamate and allows calcium to enter the neuron, which is the main issue occurring in ALS. What this sentence is telling us is scientist have been using a drug named memantine to stop the activity of the protein NMDAR. Memantine essentially plugs this protein like a cork and stops calcium from entering the neuron. So it looks like we just cured ALS and can add one more point to scientific achievement! Well as you may have guessed diseases of the brain are never that simple and we still have a ways to go. We are moving in the right direction though and are making huge steps to understanding ALS and how to cure it. So my challenge to you is to keep spreading awareness and nominate all your facebook friends to do the ALS ice bucket challenge. The attention this is creating for ALS is already producing results.
Too Many Players on the Field
ALS, or amyotrophic lateral sclerosis, is a disease that has received much attention in the past few months due to the infamous “Ice Bucket Challenge.” Though this blog is not a blog about said challenge, it is a blog about the debilitating disease- because, let’s be honest; you all probably know what the Ice Bucket Challenge is and maybe have even taken it, but do you know what ALS actually is? Until this past week, even I jumped on the popular social media bandwagon of the IBC but did not understand the complexities of the science and real-life impact of ALS.
ALS is marked by degeneration of motor neurons of the central nervous system. This means that as ALS progresses, it becomes harder and harder for the body’s muscles to be completely controlled. Thus some symptoms of ALS include muscle weakness, muscle atrophy (degeneration), and eventually paralysis. ALS is also fatal and progresses quickly to this end.

The above picture shows the path of a nerve from the brain to a muscle. The lower motor neurons are the ones affected by ALS.
This past week in Concordia’s Neurochemistry class, we read a paper discussing the science behind and players in the development of ALS in the body. Though ALS can be passed down in families, most of the disease happens by random chance. Contributing factors to the disease include: mutations in genes that cause some proteins to stop working correctly (particularly the SOD1 enzyme), too high of levels of glutamate (a key neurotransmitter in the body), improperly working cell-receptors that respond to glutamate, and many other failings of cellular systems in neurons. All of these factors lead to the ultimate death of the motor neurons.
The key message of the science of this article was that more factors then first thought contribute to ALS development. One thing going wrong doesn’t necessarily cause ALS, there are many players contributing to this field. The article focused on one specific receptor called an NMDA receptor that was previously not thought to be involved in ALS. This receptor may be more involved than scientists thought. All this goes to show that there may be more at play in complex disease than it seems at first, and one clear answer of what is going wrong may not be present.
ALS and its causes are complex. An eventual cure will probably be even more complex. Though awareness is a good thing, it will take much more than hashtagging and being cold for a few seconds to cure the complexities of ALS, but as scientists continue to research this disease, we can hope that they will find treatments that may eventually help ALS patients.
References:
The article I mention is from: http://www.sciencedirect.com/science/article/pii/S0925443912002736
The picture is from: http://web.alsa.org/site/PageServer?pagename=ALSA_Disease_Process_ALS
ALS and the Chilling Reality of the Ice Bucket Challenge
For many people they have recently been exposed to the acronym ALS through the very popular Ice Bucket Challenge, but how many of those people actually understand what ALS is and what they are contributing by participating. ALS stands for Amyotrophic Lateral Sclerosis and currently affects, according to the ALS Association, about 30,000 people have the disease at any given time in the United States. ALS is a neurodegenerative disease that affects many of the neurons in the brain and spinal cord, mainly those involved in movement called the “motor neurons”. As the motor neurons begin to die off the victim loses control of their movement and the dying of these neurons eventually leads to their death. Recent literature has revealed that there could be some possible enzymes that have undergone a mutation that is leading to the symptoms and the diagnosis of ALS such as SOD1. However, there is no cure for this traumatic disease and very few medications have been established to help treat the disease. There is also no one test that can diagnosis ALS, so many patients do not know they have the disease until late into its unset.
Recently the Ice Bucket Challenge for ALS has been given much scrutiny due to many assumptions of only 7% of the money raised actually being given for research. However, the ALS Association dismisses this assumption and claim that by the end of the Fiscal Year 14 (FY14) that 28% of their funding was spent on researching treatments and a cure for ALS. In cases like this, it is most important that the community become informed with the cause and understand that things such as the Ice Bucket Challenge have a very critical purpose if completely understood. Awareness for diseases such as ALS is important, but ensuring the general public is also informed may be just as important to ensure that those participating in campaigns such as the Ice Bucket Challenge are respectful to those with the disease and to their family and friends.
However, beyond the scope of ALS many countries that do not have the clean supply of water that the United States is fortunate to have look at the Ice Bucket Challenge as a waste of clean water. So is this type of awareness the best approach to the disease or any disease at that? In the end do we know any one right way to address awareness of diseases such as ALS or is there even a right universal approach? Is the challenge anymore then a popular social media challenge? Do the members of the Ice Bucket Challenge understand what they are raising awareness for? These questions are not ones that can be simply answered yes or no, but need deeper thought and discussion to determine where the real cause of awareness can be found.
In the end is the Ice Bucket Challenge raising the right awareness or is it another social media trend and is it worth the money raised if the majority of those participating do not understand its true purpose?